Everyone’s brain chemistry is unique.

Supplements affect everyone differently, that’s why we’ve created consistent formulas.
Completely Objective
All of our formulas were created after rigorous placebo controlled testing with thousands of subjects.
Thoughtfully Selected
We choose only the highest quality ingredients that are both safe and effective.
Purposeful Blends
We use ingredients clinically proven to work well together, creating Formulas that target specific goals—everything from focus to energy to creativity.
Created By Doctors
Our team of in-house doctors and scientists obsessively researched every ingredient to formulate a high-quality composition.

Understanding The System: The Theory

A whole systems approach to the mind/brain interface requires stepping back and capturing every relevant factor. You have to examine the psychological, neurological and pharmacological dimensions themselves as complex systems and how each of these interacts with and feeds back on the others. You want to note and take advantage of synergetic relationships and how even small changes can lead to adverse externalities to be avoided. You have to carefully account for the particularities of how different chemistries interact with the body, and with each other, and then use all of this modeling to select just the right balance of form and dosage with each ingredient.


Complex systems are famously sensitive. Failure to account for the whole system can drive short-term benefits at the cost of damaging long-term equilibrium. But, if you can develop a true whole-systems approach, you can move the entire system into higher homeostasis.



Our ingredients are chosen based on the empirical basis for their role in the formulation and their known safety. We take into account several kinds of research to ensure we’re using the best information available.


We carefully source our ingredients to assure purity and authenticity. Where feasible, we use patented ingredients that are considered best in class and for which benefits have been demonstrated.

Secondary Testing

In addition to batch testing raw materials coming in, we pull bottles of market-ready product and verify the formulation inside the capsules.


Our ingredients are in the most biologically active form for the purpose that we intend them to achieve the highest possible potency and bioavailability. Herbal extracts are standardized for the purity of active ingredients.



Our ingredients are tested against carefully selected specifications and meet the quality standards of nationally recognized standards.


Labels & Certifications

No artificial colors, flavors, sweeteners

Primary Testing

All ingredients are tested to rigorous internal specifications to ensure they are all the proper form and potency. Ingredients and finished products are analyzed by chemical and analytical techniques to confirm identity, purity, and contaminants.


All our nutraceuticals are in the most biologically active form for the purpose that we intend them. (i.e., methylated, acetylated, phosphorylated, L-form, D-form, etc.). The form of the nutrient makes orders of magnitude difference, which is a category we’ll never compromise on, and also is responsible for the difference in cost.

R&D Process

In addition to our manufacturing lab, we have a research & development lab where we produce and test dozens of iterations of our nootropic formulations. We’ve had over 2 years of internal testing demonstrating safety and reliability. We have consulted dozens of doctors, researchers, and formulators during the development process.

Soy Free
Diary Free
Sugar Free
FDA & GMP Compliant
Made in the USA
Vita Supplements
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